Privacy Policy

Updated: May 24, 2024

Alantic Sports Pte. Ltd. (199002737M) and its related bodies corporate (we, our, us) is a distributor for a number of the leading footwear brands in Singapore and Malaysia. In this Privacy Policy, we describe how we collect, use, and disclose information that we obtain about visitors to this website, as well as our other websites (collectively, the "Site") and the services available through our Site, mobile applications, chat, and anywhere else we interact with you (collectively, the "Services"). Some features and functionalities (e.g. the ability to make purchases) are not available on all of our websites; please contact us if you have any questions.

This Privacy Policy applies to information we collect about you in our stores, through the Site and the Services, and anywhere else we interact with you. By visiting the Site, using any of our Services, or sharing your information with us, you agree that your personal information will be handled as described in this Policy. Your use of our Site or Services, and any dispute over privacy, is subject to this Policy and our Terms of Service (available on this website), including its applicable limitations on damages and the resolution of disputes. The Terms of Service are incorporated by reference into this Policy.

INFORMATION WE MAY COLLECT FROM YOU

We may collect, use, store and/or transfer different kinds of info about you:

  • Identity data: includes name, title, date of birth and gender
  • Contact data: includes billing address, delivery address, email address and phone numbers
  • Financial data: includes bank account and payment card details
  • Transaction data: includes details about your order history and payments
  • Technical data: includes IP address browser, time zone setting, computer location, data on the connection of you to the Website, and operating system
  • Usage Data: includes information about how you use our website, products and services
  • Marketing and Communications Data: includes your preferences in receiving marketing from us


We also collect, use and share information that cannot be used to identify you. If we combine or connect this with your personal data so that it can identify you, we treat the combined data as personal data which will be used in accordance with this policy.

We do not collect any sensitive personal data, for example your race, ethnicity or religious beliefs.

Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to cancel a product order but we will notify you if this is the case at the time.

HOW IS YOUR PERSONAL DATA COLLECTED?

We use different methods to collect data from and about you including through:
  • Information you send to us: you may give us your Identity, Contact and Financial Data by filling in forms or corresponding with us. This includes information you provide when you:
    • Search for or purchase a Product
    • Register to receive marketing
    • Participate in competitions, reviews, feedback, contests, promotions or other social functions
    • Create an account
    • Contact us
  • Information you give us by browsing our site: as you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see our cookie policy for further details.
  • Information from others: we may receive personal data about you from various third parties as set out below:
    • Analytics providers. These partners use technology such as cookies to personalise content and ads, provide social media features and analyse our traffic.
    • Advertising networks
    • Search information providers
    • Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
    • Identity and Contact Data from data brokers or aggregators.
    • Digital customer experience delivery providers.
    • Affiliate network publishers (such as partners who run competitions for us).
    • Social media providers. We allow you to sign up and log in to FitFlop.com.sg using your Facebook account. If you choose to do so, we will collect, store and use any information we receive from Facebook in accordance with this privacy policy. We may receive your email address, gender, birthday and age range from your Facebook profile. We may use this information to enable you to log in to our website, personalise our website for you and to make recommendations for you. We will ask your permission to do so, and you can stop sharing this information with us by removing our access to your Facebook account.

HOW WE USE YOUR DATA

We use your personal data in a number of different ways, and only when the law allows us to. Most commonly, we use personal data:
  • Where we need to perform a contract with you.
  • Where it is necessary for us to run our business (our "legitimate interests").
  • Where we need to comply with a legal obligation.
  • Where you consent to us doing so. You have the right to withdraw your consent at any time by emailing
    • teva@alanticsports.com.


We have set out below in more detail a description of all the ways we use personal data, and the reasons why we do so. There may be times where there is more than one reason why we are using your data. Please contact us if you need details about the specific reason.

Purpose Type of data Why?
To register you as a new customer
  • Identity
  • Contact
 So that we can perform a contract with you (to process your registration or purchases, grant you access to services, process any requests)
To take payments, give refunds, deliver your order and provide customer service
  • Identity
  • Contact
  • Financial
  • Transaction
  • Marketing and Communications
  • So that we can perform a contract with you (to provide you with customer service, handle returns)
  • So that we can run our business
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms or privacy policy
(b) Asking you to leave a review or take a survey
  • Identity
  • Contact
  • Profile
  • Marketing and Communications
  • So that we can perform a contract with you
  • So that we can comply with our legal obligations
  • So that we can run our business (to keep our records updated and to study how customers use our products)
To enable you to take part in a competition, complete a survey or find out what you like
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • So that we can perform a contract with
  • So that we can run our business (to study how customers use our products/services, to develop them and give you what you want)
To enable you to register an account with us and participate in online activities such as reviews, testimonials and endorsements
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications

So that we can run our business (to allow you to participate in interactive features of our site, study how customers use our products/services, to develop them and give you what you want)

This may include information from Facebook where you choose to use Facebook social sign on.
To run, improve and protect our business and this website and to prevent and detect fraud
  • Identity
  • Contact
  • Technical
  • So that we can run our business (to protect our website and IT, prevent fraud against you or us, and in the context of a business reorganisation)
  • So that we can comply with our legal obligations
To personalise our website for you
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Technical
  • So that we can run our business
    • to ensure that our site is presented in the best way for you and your device,
    • to improve your customer experience
To show adverts to you and make recommendations for you
  • Identity
  • Contact
  • Profile
  • Usage
  • Marketing and Communications
  • Technical
  • So that we can run our business
    • to improve your customer experience,
    • to let you see our latest products and deals,
    • to study how customers use our services,
    • to grow our business and inform our marketing strategy
  • Sometimes, such as where you are not a customer of FitFlop but have signed up to receive our messages, we ask for you to opt in

 

MARKETING, PROMOTIONS AND OFFERS

If you’ve signed up for it or if you have purchased products from us and you have not opted out, we might send you marketing messages by email, text or post to keep you up to date on all things FitFlop. Sometimes we might also use your information to work out which products or offers might be relevant for you.

We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think may be of interest to you. This is how we decide which products and offers may be relevant for you.

We try to give you choices around marketing and advertising. You can stop receiving these messages at any time by:
  • following the unsubscribe link in a promotional email
  • updating your account preferences
  • contacting our Customer Services team by email at teva@alanticsports.com.
  • following the instructions in every promotional email, text or letter we send.


Bear in mind it might take a few days while we process your request. When you opt out of receiving these messages, this will not stop messages that are sent because of a product purchase (such as your order confirmation).

Like many other companies, we advertise on other sites online so that you can see our products and offers. We use various digital marketing networks and advert technologies when we do this.

 

COOKIES

We use cookies on our website. You can find our Cookies Policy here.


We and our partners use technology such as cookies on our site to personalise content and ads, provide social media features, and analyse our traffic.

You can change your mind and change your consent choices at any time by clicking here

We will only use your personal data for the purposes for which we collected it or for another reason that is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please Contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

 

SHARING YOUR INFORMATION

We do not sell your data – we are committed to respecting your privacy.

However we may have to share your personal data with some companies where it is an essential part of providing our services, as set out below:
  • Companies in the FitFlop group: Sometimes different companies in our group are responsible for different activities IT service providers and web developers: These help us run our business
  • Payment processors: These provide payment services
  • Customs, regulators, fraud prevention, law enforcement agencies and other governmental authorities: These help protect you and our business
  • Shipping and warehousing providers: These get your purchases to you
  • Customer service agencies: These help us monitor and improve our website, online experience, products or services
  • Promotional service providers: These provide promotional services
  • Professional advisers including lawyers, bankers, auditors, and insurers based: These provide consultancy, banking, legal,
    insurance and accounting services
  • Companies approved by you: These include social media sites
  • Other third parties: These include third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy policy.


We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

Bear in mind that when we interact with you through social media platforms, we can not control these platforms. Please review and adjust your privacy settings on these platforms.

 

CHILDREN AND MINORS

This website is not intended for children and we do not knowingly collect data relating to children.

If you are under 16, please do not send any information to us.

If we become aware that we have collected Personal Information from a child under the age of 16 without parental or guardian consent, we will delete that information.

If you are under 18 but over 16, please make sure you ask your parents or guardians for permission before sending any information to us.

 

SECURITY

We have put in place security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. We also limit access to your personal data to a ‘need to know’ basis. They will only process your personal data on our instructions and they are subject to a duty of confidentiality. We always use industry-standard encryption technologies when transferring and receiving consumer data exchanged with our Website.

Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure and we have no control over the public network through which personal information may be sent to our website. Once we receive your transmission, we will do our best to protect its security on our systems. We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Ordering online using your credit card details can be just as safe as ordering goods over the telephone. Where we have one, our Website will display any issued Secure Server Digital Certificate by a relevant online Certification Authority.

 

HOW LONG WE KEEP YOUR DATA FOR

We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for.

We always consider the amount, nature, and sensitivity of the personal data, the potential risk unauthorised use of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means.

 

YOUR RIGHTS

You have rights relating to your personal data. These may include a right to:
  • Request access to your personal data
  • Request correction of your personal data.
  • Request erasure of your personal data.
  • Object to processing of your personal data.
  • Request restriction of processing your personal data.
  • Request transfer of your personal data.
  • Withdraw consent
  • Complain to PDPA
Some of these rights (such as the right to withdraw consent) can be exercised by clicking links we provide in messages. Others (such as the right to request correction of your data) can be exercised by amending details on your profile.

If you wish to exercise any of your rights, please contact us at teva@alanticsports.com and clearly explain the information you are requesting.

We may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

We try to respond to requests within one month. Occasionally it may take us longer than a month if your request is complex or you have made several requests. In this case, we will notify you and keep you updated.